This page is currently under construction.

Exciting things are on the way! I’m currently working on something behind the scenes. Stay tuned!

Some pages I have worked on:

Past projects:

Revamping the Booking Experience

European Vacation House Renting App:

Leading a cross-functional initiative to overhaul the booking process for a European vacation house renting app, I addressed longstanding challenges that hindered user experience and booking conversions. Prior to the redesign, the app's checkout flow was cumbersome and fragmented, causing frustration among users and inefficiencies for the business. The detail of the work can’t be shared due to contract.

Role: Art direction, design, animation

Challenges

  • Fragmented User Experience: The app's checkout flow was disjointed with multiple teams managing various aspects independently.

  • Complex Requirements: Users faced unpredictable booking tasks such as providing specific documents depending on the location and property type, leading to a disjointed user journey akin to a perpetual sign-up process.

To tackle these issues, we transitioned from a multi-step flow to a single-page checkout "Hub." This consolidated all necessary booking tasks into a seamless user interface, significantly reducing redundancy and enhancing clarity. We also implemented a modular component system to accommodate diverse booking requirements, ensuring flexibility without compromising user experience. This allowed users to complete all necessary tasks directly from the checkout page, minimizing friction.

Screens | Items list | Map view | Item details

Results

  • Improved Booking Conversions: The redesigned checkout experience led to a substantial increase in booking conversions, surpassing incremental improvements achieved through previous iterative tests.

  • Platform-wide Adoption: Initially piloted on the app's mobile platform, the new checkout model quickly gained traction and was rolled out across iOS and Android platforms. This unified approach streamlined operations and improved consistency across all user touchpoints.

This project exemplifies my ability to foster cross-functional collaboration and drive transformative change in user experience design. By aligning diverse teams toward a common vision, I facilitated a shift that not only enhanced usability but also contributed to the app's overall success.