AI: The new information superhighway

Axios x Google:

A collection of videos that covers the ins and outs of how AI is reshaping our world, from real life business implementation to research uses and human applications of the technology. The series was produced by Smart Brevity Studio in collaboration with James Post for post-production, and sponsored by Google to be featured on custom web destination (click to view) and shown in-person at the 2023 AI+ Summit event in DC.

Role: ACD of design and animation, art direction, concept, initial design.

Concept

Concept

Why this style?

Eliciting a sentiment of nostalgia and connection to the internet culture that spans from the inception of the World Wide Web up until the emergence of flat, pared-down and minimalistic design as a ubiquitous paradigm, the early internet web aesthetic is distinctly characterized by its raw and unrefined attributes. 

It is vibrant, colorful and communicates the boundless possibilities, tech enthusiasm and hopeful futurism - a resonance that bears remarkable semblance to the promising trajectory of artificial intelligence. The familiarity of this style evokes a sense of comfort as we imagine a future that may seem uncertain.

Web Look and Feel